Sunday Laundry was born from a simple idea of delivering the message of a new beginning. Laundry is a mundane everyday chore, yet that feeling of smelling your fresh sheets or your favorite shirt straight from the laundry is so particularly nostalgic and it’s as if we have never used or worn these pieces before.
Many associate change as being scary or even unwanted, but a new beginning is often welcomed- although uncertain and fearful of what may come, hope is the underlying foundation making something unmarked and unpaved that much more exciting.
styling, art direction, words: Christina @cupofteena
model: Alexis @blueflame.lex